Generative AI is already looking like the major tech trend of 2023. The ability to generate fresh content via algorithms has been thrust into the public consciousness by the likes of ChatGPT, a chatbot-style technology trained on large language models (LLMs) capable of producing essays, poems, lyrics, news articles and even computer programs. Then there's DALL-E, from the same Microsoft-backed OpenAI that spawned ChatGPT, which serves a similar purpose but for visual creations instead. While some have argued that ChatGPT signals AI's arrival into the mainstream, the truth of the matter is that we're just at the start of a new era of AI-powered applications that will transform just about every facet of industry, from consumer search and stock photography to real estate and content marketing. It's against that backdrop that a fledgling startup called Tavus is looking to make its mark by enabling companies to create "unique" videos tailored to a specific individual, but based entirely on a single initial recording.