Media intelligence firm Meltwater is opening up its AI platform, Fairhair.ai, Fairhair.ai is an open data science platform originally developed to power Meltwater's media intelligence and social analytics products. It is designed to make it easier for businesses to gain a real-time pulse on everything from market research to risk management, the company said. "We quickly realised our AI platform had far more potential, beyond Meltwater's core products, to democratise competitive insights created from real-time online data. "In spite of being the most valuable source for forward-looking indicators, online data is the biggest blind spot today in corporate decision-making.

Meltwater, the business intelligence platform is launching an AI-powered data science platform called Fairhair.ai. Meltwater is not the first business to dive into the AI vortex, but its involvement can prove to be a real game changer. As the company argues, more and more businesses are relying on AI to obtain useful business intelligence and better understand audiences and context. Originally developed to power Meltwater's media intelligence and social analytics products, Fairhair.ai Moreover, the tool offers integration opportunities, namely embedding the platform's capabilities into enterprise risk management toolkits. "Existing AI platforms often require a lot of expertise and experimentation to be effective.

In the quest to become data-driven, companies are increasingly investing in Business Intelligence software to gain a competitive advantage. Yet the insights generated by those tools are mostly fueled by data from within a company's walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. This outside data can unlock key indicators about an industry or competitor, but harnessing the volume and variety of global data is a time-intensive task. And although advances in artificial intelligence have made it easier to capture and analyze this data to create powerful insights, most commercial AI tools are one-size-fits-all models with limited capabilities. Keeping this in mind, Meltwater is opening up its AI platform, Fairhair.ai,