Alliant, The Audience Company, announced a partnership with Eyeota, the leading data partner to global enterprises, giving Eyeota access to a brand-new set of Alliant's industry leading Brand Propensity audiences. Through the partnership Eyeota will be the exclusive data exchange partner for new audiences covering the gaming and insurance categories. Marketing Technology News: MarTech Interview with Anu Shukla, Co-founder & Executive Chairwoman at Botco.ai These insurance and gaming audiences are part of a larger set of 350 new Brand Propensity audiences that Alliant is launching simultaneously. These new audiences are unique in that they are modeled from credit card and bank card transactional data from over 50 financial institutions, ensuring that the insights are based on real-world purchasing behavior.