Businesses need to effectively analyze, visualize, and turn data into insights and use AI-driven knowledge to transform their digital business into an AI enterprise. Today's businesses must unleash the power of accelerated analytics to transform their data-driven businesses. When extreme data requires companies to act with unprecedented agility, Kinetica powers business in motion. Kinetica's instant insight engine on NVIDIA DGX Systems provides real-time analytics on data--in motion and at rest--10 to 100X faster than traditional systems, and at 1/10th of the cost. Together, NVIDIA and Kinetica deliver breakthrough performance, exceptional visual insights, and streamlined machine learning to meet the constantly changing demands in the Extreme Data Economy.

In this article, Daniel Raskin, CMO of Kinetica, the insight engine for the Extreme Data Economy, discusses his predictions for how the world of marketing in 2019 will be shifting towards being data-driven, due to new advances in technologies such as real-time customer analytics, location-based intelligence and artificial intelligence (AI). The world of marketing has been shifting to a data-driven discipline for many years. Marketing automation and account-based marketing have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data "after the fact," providing a snapshot which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift from having these activities occur after the fact to consistently triggering marketing events based on real-time transactions.

In this era of extreme data management, companies need to address massive sets of complex data at unparalleled speed, with streaming data analysis, visual foresight, streamlined machine learning, all orchestrated around an innovation-focused ecosystem. Without these things, it becomes impossible to maintain business in motion. Understanding this era of the data-driven economy, as so clearly articulated by Angela Merkel, it is incumbent upon us as business leaders and technologists to evolve our thinking around data to the point where data shapes our business strategies,drives our investments, and enables hyper growth. As such, whilst we see the growing importance of the role of the chief data officer and the data scientist, their work should be woven into the very fabric of our business strategy and operations.