We all know that there are troves of data that exist online about us and our browsing, clicking, and spending habits. However, given all that information and the people that spend their lives on the internet, how do those who tailor the ads we see parse that information? As with many things these days, it's useful to have machines to help. RJ Talyor is the CEO and founder of Pattern89, an Indianapolis-based marketing firm using the power of artificial intelligence (AI) to help advertisers figure out what works and what doesn't when it comes to the ads we see everyday. I spoke with him about how AI is helping marketers figure out not only who to target, but what elements to include in those ads.

Before founding Pattern89, R.J. was the driver behind ExactTarget's mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. Hi… (show all) Before founding Pattern89, R.J. was the driver behind ExactTarget's mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. His leadership was instrumental when Salesforce acquired ExactTarget for $2.5 billion in 2013, where he became the vice president of mobile products.