We're officially a month into 2020 and the new decade is well underway. So much so, it is worth reflecting back as it jolted our eyes open and set the stage for what's to come. To sum it up in a word, data. Data, data everywhere – how to get it, how to use it, how to see it. Everywhere you looked there were analytics dashboards.

A few weeks ago, we told you about the release of a number of machine learning tools in our products in particular for product authenticity. Our overall idea is to implement what we call Data Driven Product Authenticity; in short, we want to move from an industry fighting illicit products by using product tags that are hard to copy (e.g., because of the inks used) to an approach that uses the new gold to authenticate products: data. Well first because putting special tags on products bears significant costs. But then also because counterfeiters get better at replicating all kinds of sophisticated tags. Replicating the data footprints products leave throughout the supply chain is much harder.