evaluation and deployment
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Evaluation and Deployment of a People-to-People Recommender in Online Dating
Krzywicki, Alfred (University of New South Wales) | Wobcke, Wayne (University of New South Wales) | Kim, Yang Sok (University of New South Wales) | Cai, Xiongcai (University of New South Wales) | Bain, Michael (University of New South Wales) | Compton, Paul (University of New South Wales) | Mahidadia, Ashesh (University of New South Wales)
This paper reports on the successful deployment of a people-to-people recommender system in a large commercial online dating site. The deployment was the result of thorough evaluation and an online trial of a number of methods, including profile-based, collaborative filtering and hybrid algorithms. Results taken a few months after deployment show that key metrics generally hold their value or show an increase compared to the trial results, and that the recommender system delivered its projected benefits.