Innovation is exploding into new territories...daily. Artificial intelligence is becoming the crux of sales strategies, facial recognition technology promises to create a seamless digital experience for brick and mortar stores, and self-driving cars will soon be carting us around as we read the news about what's next. And with all that innovation comes the marketing that goes with it. When you are creating anything new, the time will come when you have to find the best way to sell it to the masses. So you get your marketing team in there to bounce around ideas and find the best way to persuade the audience to buy the product.