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A Minecraft Movie storms box office despite lukewarm reviews

BBC News

Around half of the film's global takings came from North America, according to EntTelligence. The box office numbers come despite reviews for the film being mostly underwhelming. The Telegraph awarded it two stars, saying the charm of the video game was "nowhere to be found", while the Guardian gave it just one star, saying it has "a cobbled-together feel". It does not appear to have stopped families showing up in force to see it. "It has definitely overperformed all industry projections," said Steve Buck, chief strategy officer at EntTelligence, which said the film had enjoyed a late ticket surge.


EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

#artificialintelligence

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community. The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. EntTelligence CEO Rakesh Nigam says – "We are incredibly thrilled for our launch. As entertainment-based intelligence becomes ever more critical in a post-pandemic climate, our unique approach succinctly and effectively measures potential movie consumers. Moreover, we are equally excited to have Steve Buck, who has brought revolutionary currencies to market, join and lead our strategic initiatives."