The oil and gas industry's technological innovation over the last 150 years is truly astonishing, which is why its lackadaisical adoption of artificial intelligence is so surprising. Geologists have figured out how to vibrate the earth and use seismic imaging to describe rocks thousands of feet below the surface. Mechanical engineers have designed tools that can steer a drill bit through a narrow band of oil for more than a mile. Likewise, petroleum engineers have collected billions of data points from hundreds of devices to design the most productive wells. But when it comes to using that data to train an artificial intelligence to generate insights, the industry is still dabbling.