The American Bar Association has taken greater notice of emotional AI as a tool for honing courtroom and marketing performance. It is not clear if the storied group has caught up with the controversy that follows the comparatively new field. On the association's May 18 Legal Rebels podcast, ABA Journal legal affairs writer Victor Li speaks with the CEO of software startup EmotionTrac (a subsidiary of mobile ad tech firm Jinglz) about how an app first designed for the advertising industry reportedly has been adopted by dozens of attorneys. Aaron Itzkowitz is at pains to make clear the difference between facial recognition and affect recognition. At the moment, the use of face biometrics by governments is a growing controversy, and Li would like to stay separate from that debate.