Dan Eisenhardt, founder and CEO of Form Athletica Inc., wears the company's swim goggles, which have a smart display inside them, in North Vancouver, on June 7, 2021. It was during an entrepreneurship class at the University of British Columbia 15 years ago that Dan Eisenhardt came up with the idea to make performance-tracking swim goggles similar to what runners and cyclists were starting to use on their wrists. It was a far-fetched idea back then, Mr. Eisenhardt recalls, a life-long and college-level competitive swimmer, but he put a team together to develop the concept. It turned out it wasn't possible – then. "Back in 2006, you didn't have the level of miniaturization in electronics that you have today, so we ended up pivoting for this school project into ski goggles instead," Mr. Eisenhardt says.