"Customers research new products and services online, and they expect their insurance experience to be seamless and user-friendly from beginning to end," said Tal Daskal (pictured), CEO and co-founder at EasySend, a SaaS, no-code platform for building and optimizing digital customer journeys in insurance and financial services. "In addition to real-time interactions and seamless experience, customers also expect complete transparency from their insurer. They need to know precisely what is happening with their claim or application at any given moment in time. Customers expect to receive an overall personalized, tailor-made experience, which means fast delivery and reduced friction." EasySend is focused on digitizing and automating existing manual paper-based processes through optimized digital journeys by harnessing artificial intelligence, machine learning and advanced analytics.