Dark patterns are deceptive user interface designs for online services that make users behave in unintended ways. Dark patterns, such as privacy invasion, financial loss, and emotional distress, can harm users. These issues have been the subject of considerable debate in recent years. In this paper, we study interpretable dark pattern auto-detection, that is, why a particular user interface is detected as having dark patterns. First, we trained a model using transformer-based pre-trained language models, BERT, on a text-based dataset for the automatic detection of dark patterns in e-commerce. Then, we applied post-hoc explanation techniques, including local interpretable model agnostic explanation (LIME) and Shapley additive explanations (SHAP), to the trained model, which revealed which terms influence each prediction as a dark pattern. In addition, we extracted and analyzed terms that affected the dark patterns. Our findings may prevent users from being manipulated by dark patterns, and aid in the construction of more equitable internet services. Our code is available at https://github.com/yamanalab/why-darkpattern.

Sentiment analysis or opinion mining help to illustrate the phrase NLP (Natural Language Processing). Sentiment analysis has been the most significant topic in recent years. The goal of this study is to solve the sentiment polarity classification challenges in sentiment analysis. A broad technique for categorizing sentiment opposition is presented, along with comprehensive process explanations. With the results of the analysis, both sentence-level classification and review-level categorization are conducted. Finally, we discuss our plans for future sentiment analysis research.

Consumers often read product reviews to inform their buying decision, as some consumers want to know a specific component of a product. However, because typical sentences on product reviews contain various details, users must identify sentences about components they want to know amongst the many reviews. Therefore, we aimed to develop a system that identifies and collects component and aspect information of products in sentences. Our BERT-based classifiers assign labels referring to components and aspects to sentences in reviews and extract sentences with comments on specific components and aspects. We determined proper labels based for the words identified through pattern matching from product reviews to create the training data. Because we could not use the words as labels, we carefully created labels covering the meanings of the words. However, the training data was imbalanced on component and aspect pairs. We introduced a data augmentation method using WordNet to reduce the bias. Our evaluation demonstrates that the system can determine labels for road bikes using pattern matching, covering more than 88\% of the indicators of components and aspects on e-commerce sites. Moreover, our data augmentation method can improve the-F1-measure on insufficient data from 0.66 to 0.76.

When you think of artificial intelligence (AI) your mind is naturally drawn to Skynet or Blade Runner. Evolved, sentient beings, often with a desire to rise up against humanity for some reason. While we're not quite there (yet) AI technology is certainly on the rise. Especially when it comes to AI marketing. AI has substantial benefits and applications in marketing in fact -- so it's time e-commerce companies got on board to leverage this transformative technology.

"Machine learning is ubiquitous at Amazon today," said Rajeev Rastogi, Vice President, Machine Learning at Amazon India, in an interview with Gadgets 360. "Within the retail business, we are using machine learning extensively to recommend products to customers, forecast future demand for products, and improve the quality of a product catalogue, both classifying products, and also eliminating duplicate products." One of the most basic examples of how Amazon is using machine learning (ML) is when you misspell a query on its search bar. The e-commerce site, Rastogi noted, looks at the phonetic distance between the typed misspelt query and the correct query instead of looking at their textual distance to provide accurate results -- no matter whether you have spelt something incorrect. For instance, if you type "geezer" on Amazon to look for the available geyser options, the marketplace will autocorrect the spellings and show you relevant results.

As the marketing of almost every advanced cybersecurity product will tell you, artificial intelligence is already being used in many products and services that secure computing infrastructure. But you probably haven't heard much about the need to secure the machine learning applications that are becoming increasingly widespread in the services you use day-to-day. Whether we recognize it or not, AI applications are already shaping our consciousness. The post How data manipulation could be used to trick fraud detection algorithms on e-commerce sites appeared first on Help Net Security.

As the marketing of almost every advanced cybersecurity product will tell you, artificial intelligence is already being used in many products and services that secure computing infrastructure. But you probably haven't heard much about the need to secure the machine learning applications that are becoming increasingly widespread in the services you use day-to-day. Whether we recognize it or not, AI applications are already shaping our consciousness. Machine learning-based recommendation mechanisms on platforms like YouTube, Facebook, TikTok, Netflix, Twitter, and Spotify are designed to keep users hooked to their platforms and engaged with content and ads. These systems are also vulnerable to abuse via attacks known as data poisoning.

Developments in the field of artificial intelligence are incredible, almost as if they are from a different world. Investors spend millions in the development of AI. The most active technology is used in the field of Internet search, helping to shape the Google search engine and handle voice assistant requests. AI becomes more perfect with each passing day. Therefore, there is nothing surprising in the fact that this technology is increasingly being used for online retailers.

It is no brainer that the e-commerce market has transformed the Indian market like never before. Thanks to factors like rising smartphone penetration, the launch of 4G network, and increasing consumer wealth, analytics-driven customer engagement, and digital payment, the e-commerce sector is on an upward trajectory. It is projected that this industry will surpass the US to become the second-largest E-commerce market in the world by 2034. According to the PWC survey, with Internet penetration expected to almost double to 60% by 2022, the nation is arguably the world's most promising Internet economy, with a rapidly increasing'netizen' population. Further owing to improving data affordability, consumption growth, and newer financial products, the e-commerce market is set to grow, be it across e-tail, travel, consumer services or online financial services.

In the WWW (World Wide Web), dynamic development and spread of data has resulted a tremendous amount of information available on the Internet, yet user is unable to find relevant information in a short span of time. Consequently, a system called recommendation system developed to help users find their infromation with ease through their browsing activities. In other words, recommender systems are tools for interacting with large amount of information that provide personalized view for prioritizing items likely to be of keen for users. They have developed over the years in artificial intelligence techniques that include machine learning and data mining amongst many to mention. Furthermore, the recommendation systems have personalized on an e-commerce, on-line applications such as Amazon.com, Netflix, and Booking.com. As a result, this has inspired many researchers to extend the reach of recommendation systems into new sets of challenges and problem areas that are yet to be truly solved, primarily a problem with the case of making a recommendation to a new user that is called cold-state (i.e. cold-start) user problem where the new user might likely not yield much of information searched. Therfore, the purpose of this paper is to tackle the said cold-start problem with a few effecient methods and challenges, as well as identify and overview the current state of recommendation system as a whole