A few months ago I discovered an unexpected, mind-soothing salve: Drest, a fashion styling game I downloaded when it came out in 2019 but hadn't yet actually played. As a thirtysomething obsessed with luxury fashion, I love the creativity and artistry of fashion, but I'm not a fan of the industry's murky ethics. And Drest feels very much like it's made for me, although people aged 18 to 60 around the globe are playing it (including those likely to be featured in it, like Kate Moss). For those who want to spend, there's ample opportunity, from in-game upgrades to buying yourself that Simone Rocha beaded bag you keep adding to every virtual outfit. Each morning, I'll choose a few styling challenges to do, adding stickers to a mood board or giving a model an Audrey Hepburn red-carpet look.

Digital versions of luxury clothing are appearing in apps and video games as brands test consumer appetite for virtual fashion. Drest, a gaming app unveiled by former Porter editor Lucy Yeomans on Monday, invites users to dress photo-realistic avatars in styling challenges, then buy physical versions of those garments on Farfetch. The 75-person startup recruited 100 brands, including Gucci, Prada, Stella McCartney, Valentino and Burberry. Six Italian luxury brands signed up within half an hour of her pitching them, Yeomans says. A waitlist for early access to Drest opens today; the full launch is slated for 2020. Louis Vuitton is also dipping its toes into digital fashion waters.