Jennifer DiStefano, a mother of four, got a call one day from an unknown number. Two of her children were off snowboarding, so she picked up, worried that one of them might have been injured. It was her daughter Bree, screaming, crying and pleading for help. A man came on the line and told DiStefano that he had kidnapped her daughter and that if she didn't pay up, he would kill her. DiStefano was terrified, but her fear and horror was the only real thing about that phone call.

When we talk about artificial intelligence, we often envisage a suite of robots performing tasks, transferring labour from humans to machines. Within higher education, the AI revolution has arrived in a different, inconspicuous form – but just because we do not notice it, it doesn't mean its impact will be any less. Sebastian Distefano, worldwide higher education development manager at Adobe, stressed this point during his presentation at the session "AI-ready: building digital talent in an age of automation", which took place at THE Live 2019. A passionate advocate of digital literacy and creativity in the classroom, Adobe wants to challenge the idea that creativity will be a bridge too far for AI. "What we are reading about today is that creativity is the one skill that AI is not going to be able to master – and if it does master it, it might be the very last thing it can actually do," Mr Distefano said.