Today, CMOs and Marketing teams play a very important role in digital transformation. As per a survey by Gartner, 80% of CMOs report that they are solely responsible for or play a leading role in their company's digital business transformation strategy. Gone are the days when marketing departments were more looked at just branding partners, now they are more than that. They form a very crucial team for generating business leads and are great influencers in the journey of developing business. Marketing is a whole new game with measuring tools, loads of analytics and retrieving meaningful data to help businesses take better profitable decisions.

In today's highly competitive and ever-changing business climate, digital transformation is one of the most important drives for organizations to continue to provide value to their consumers. Artificial Intelligence (AI) has been highlighted as a critical enabler of digital transformation business across various sectors. The transformation process aims to use digital technology to develop or alter consumer experiences, culture, and business processes, to suit changing customer requirements and market conditions. Artificial intelligence solutions come into play in this situation. It has the potential to make businesses more innovative, flexible, and adaptive than they have ever been.