A new American beer commercial might seem like a nightmare, but some say it is still better than Bud Light's latest campaign. A London-based company asked AI to generate an advert based on what is seen in a typical US beer commercial - and the public is calling it'fantastically horrendous.' The clip, dubbed'Synthetic Summer,' is based at a backyard party where people are enjoying brews from blue labeled cans and bottles, but a look closer and you can see the trademarks of the software. Digital people have giant mouths with too many teeth, alien-like hands with more than five fingers and flailing arms, while others' tongues flail around the rim of cups. Synthetic Summer was created by London-based Private Island, which said the team spent 12 months making the clip.

A software company is hoping to fill job openings using artificial intelligence. "Our mission in life is to really think about how we change the way people can connect in an increasingly digital world," said CEO and co-founder of Soul Machines Greg Cross. He hopes artificial intelligence could help fill in the gaps for all kinds of businesses. "Machines we're creating can improve our lives," Cross said. Cross is already rolling out digital creations for positions that are in critical need, like nurses, teachers, and other helper roles.

One of the companies tackling this problem is InWorld AI, a group developing a character creation system primarily for use in gaming and the metaverse. The system allows users of any skill level to develop their own custom characters and imbue them with a unique personality. InWorld CEO Ilya Gelfenbeyn says the company's goal is to provide an accessible, easy-to-use "engine" that can turn generic avatars into digital people. InWorld's character creator asks users questions about their motivations, hobbies, and dialogue style to get a sense of their personality. The creator even includes multiple sliding scales that can be adjusted to determine personality traits, such as how introverted versus extroverted the character is.

The World Health Organization, with support from the Qatar Ministry of Health, today launched the AI-powered WHO Digital Health Worker, Florence version 2.0, offering an innovative and interactive platform to share a myriad of health topics in seven languages at the World Innovation Summit for Health (WISH) in Qatar. Florence can share advice on mental health, give tips to destress, provide guidance on how to eat right, be more active, and quit tobacco and e-cigarettes. She can also offer information on COVID-19 vaccines and more. Florence 2.0 is now available in English with Arabic, French, Spanish, Chinese, Hindi and Russian to follow. Florence has helped fight misinformation around COVID-19 since the beginning of the pandemic.

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Facebook has invested $10 billion in the metaverse. It's so bullish on this new state of existence that it changed the name of its parent company to Meta. That sounds like a timely investment, as Goldman Sachs is putting the value of the metaverse at $12 trillion. That's more than enough to buy the 30 largest companies on the Dow Jones, including Apple and Microsoft at today's prices … and leave enough money left over to enjoy 58 billion large Dominos pizzas and 2.5 billion bottles of Dom Perignon to wash them down with.

In a stark white browser tab, Sam -- a young blonde woman with perfectly shaped lips -- asks me for the solution to 2 2. I immediately think of the infamous Star Trek: The Next Generation episode in which a tortured Captain Picard is shown four lights. If he admits there are five lights, the ordeal will stop. I'm at home, staring at the future face of the metaverse and trying valiantly not to think about memes from a TV show known for its exploration of ethics and humanity. Sam isn't a real person -- she's a digital human created by Auckland-based tech company Soul Machines. Designed to have a short conversation with visitors about herself, she runs on a proprietary "digital brain" and studies my expressions via webcam.

Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.

Technological advancements are continuously changing the business world and how companies do marketing. The phrase'data is the new oil' is going to be a buzzword for a long time because it rings true. But just like oil, data is of no use if it's not refined into insights that help you create value. The tools that help you refine data are more critical to business today than ever before. Artificial intelligence is currently at the top of the food chain in the marketing world.

Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality. Now, AI in digital marketing has a whole new face - literally, as digital avatars and synthetic beings enter the digital marketing world.

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.