dematerialised
Will trading physical clothes for digital ones lure shoppers to Web3?
To receive the Vogue Business newsletter, sign up here. Digital fashion company The Dematerialised is offering to swap physical clothing for digital fashion in a bid to lure more shoppers to Web3 and encourage resale. The Dematerialised is now accepting payments via Twig, a London-based startup that lets people trade in physical clothing for immediate cash that can be used to spend on the digital fashion NFT marketplace. Twig uses artificial intelligence to analyse the value of items in submitted photos, then transfers money to a card that people can then use to checkout on The Dematerialised. Twig then handles reselling or donating the goods itself.