This paper deals with price optimization, which is to find the best pricing strategy that maximizes revenue or profit, on the basis of demand forecasting models. Though recent advances in regression technologies have made it possible to reveal price-demand relationship of a large number of products, most existing price optimization methods, such as mixed integer programming formulation, cannot handle tens or hundreds of products because of their high computational costs. To cope with this problem, this paper proposes a novel approach based on network flow algorithms. We reveal a connection between supermodularity of the revenue and cross elasticity of demand. On the basis of this connection, we propose an efficient algorithm that employs network flow algorithms. The proposed algorithm can handle hundreds or thousands of products, and returns an exact optimal solution under an assumption regarding cross elasticity of demand. Even if the assumption does not hold, the proposed algorithm can efficiently find approximate solutions as good as other state-of-the-art methods, as empirical results show.

To model the demand as a function of price and context, the existing literature either adopts a parametric model or a non-parametric model.

This paper develops a practical framework for using observational data to audit the consumer surplus effects of AI-driven decisions, specifically in targeted pricing and algorithmic lending. Traditional approaches first estimate demand functions and then integrate to compute consumer surplus, but these methods can be challenging to implement in practice due to model misspecification in parametric demand forms and the large data requirements and slow convergence of flexible nonparametric or machine learning approaches. Instead, we exploit the randomness inherent in modern algorithmic pricing, arising from the need to balance exploration and exploitation, and introduce an estimator that avoids explicit estimation and numerical integration of the demand function. Each observed purchase outcome at a randomized price is an unbiased estimate of demand and by carefully reweighting purchase outcomes using novel cumulative propensity weights (CPW), we are able to reconstruct the integral. Building on this idea, we introduce a doubly robust variant named the augmented cumulative propensity weighting (ACPW) estimator that only requires one of either the demand model or the historical pricing policy distribution to be correctly specified. Furthermore, this approach facilitates the use of flexible machine learning methods for estimating consumer surplus, since it achieves fast convergence rates by incorporating an estimate of demand, even when the machine learning estimate has slower convergence rates. Neither of these estimators is a standard application of off-policy evaluation techniques as the target estimand, consumer surplus, is unobserved. To address fairness, we extend this framework to an inequality-aware surplus measure, allowing regulators and firms to quantify the profit-equity trade-off. Finally, we validate our methods through comprehensive numerical studies.

We consider dynamic pricing with many products under an evolving but low-dimensional demand model. Assuming the temporal variation in cross-elasticities exhibits low-rank structure based on fixed (latent) features of the products, we show that the revenue maximization problem reduces to an online bandit convex optimization with side information given by the observed demands. We design dynamic pricing algorithms whose revenue approaches that of the best fixed price vector in hindsight, at a rate that only depends on the intrinsic rank of the demand model and not the number of products. Our approach applies a bandit convex optimization algorithm in a projected low-dimensional space spanned by the latent product features, while simultaneously learning this span via online singular value decomposition of a carefully-crafted matrix containing the observed demands.

We consider dynamic pricing with many products under an evolving but low-dimensional demand model.

In today's data-rich environment, context-based dynamic pricing has gained much

We consider dynamic pricing with many products under an evolving but low-dimensional demand model. Assuming the temporal variation in cross-elasticities exhibits low-rank structure based on fixed (latent) features of the products, we show that the revenue maximization problem reduces to an online bandit convex optimization with side information given by the observed demands. We design dynamic pricing algorithms whose revenue approaches that of the best fixed price vector in hindsight, at a rate that only depends on the intrinsic rank of the demand model and not the number of products. Our approach applies a bandit convex optimization algorithm in a projected low-dimensional space spanned by the latent product features, while simultaneously learning this span via online singular value decomposition of a carefully-crafted matrix containing the observed demands.

We propose a demand estimation method that leverages unstructured text and image data to infer substitution patterns. Using pre-trained deep learning models, we extract embeddings from product images and textual descriptions and incorporate them into a random coefficients logit model. This approach enables researchers to estimate demand even when they lack data on product attributes or when consumers value hard-to-quantify attributes, such as visual design or functional benefits. Using data from a choice experiment, we show that our approach outperforms standard attribute-based models in counterfactual predictions of consumers' second choices. We also apply it across 40 product categories on Amazon and consistently find that text and image data help identify close substitutes within each category.

We consider price competition among multiple sellers over a selling horizon of $T$ periods. In each period, sellers simultaneously offer their prices and subsequently observe their respective demand that is unobservable to competitors. The demand function for each seller depends on all sellers' prices through a private, unknown, and nonlinear relationship. To address this challenge, we propose a semi-parametric least-squares estimation of the nonlinear mean function, which does not require sellers to communicate demand information. We show that when all sellers employ our policy, their prices converge at a rate of $O(T^{-1/7})$ to the Nash equilibrium prices that sellers would reach if they were fully informed. Each seller incurs a regret of $O(T^{5/7})$ relative to a dynamic benchmark policy. A theoretical contribution of our work is proving the existence of equilibrium under shape-constrained demand functions via the concept of $s$-concavity and establishing regret bounds of our proposed policy. Technically, we also establish new concentration results for the least squares estimator under shape constraints. Our findings offer significant insights into dynamic competition-aware pricing and contribute to the broader study of non-parametric learning in strategic decision-making.

We study the problem of contextual dynamic pricing with a linear demand model. We propose a novel localized exploration-then-commit (LetC) algorithm which starts with a pure exploration stage, followed by a refinement stage that explores near the learned optimal pricing policy, and finally enters a pure exploitation stage. The algorithm is shown to achieve a minimax optimal, dimension-free regret bound when the time horizon exceeds a polynomial of the covariate dimension. Furthermore, we provide a general theoretical framework that encompasses the entire time spectrum, demonstrating how to balance exploration and exploitation when the horizon is limited. The analysis is powered by a novel critical inequality that depicts the exploration-exploitation trade-off in dynamic pricing, mirroring its existing counterpart for the bias-variance trade-off in regularized regression. Our theoretical results are validated by extensive experiments on synthetic and real-world data.