What is the top pain point for business executives? Gartner, the world's largest IT research firm, gives a clear answer: demand volatility. Too many factors from weather fluctuations to posts by social media influencers -- impact buyers, causing them to frequently change their minds. Worse still, things reshaping customer intentions happen quite unexpectedly. Think, for instance, of the teenage climate activist Greta Thunberg. Her refusal to fly for environmental reasons kick-started the "flight shame" movement, that caused a five-percent decrease in air passenger numbers in Sweden.

Forecasting of Energy Supply performs a vital role in the electric industry, as it gives the basis for giving decisions in power system planning and operation. A numerous variety of techniques for predicting power demand are being used by electrical firms, which are appropriate to short-term, medium-term or long-term forecasting. In such a changing environment common forecasting techniques are not sufficient, and more advanced methods are required. The aim is to completely untangle all the circumstances that lead to demand change and to discover the underlying problems. But analyzing many personal and social factors is difficult.