Since the official announcement in November 2022, there has been an enormous amount of buzz and excitement about OpenAI's ChatGPT. Industry experts are publishing articles about it, social networks are filled with comments about it, and local, national, and global news organisations are reporting stories about it. From students using ChatGPT to complete assignments for class to me getting a little help from ChatGPT to write my latest'Virtual Viewpoint' column, it certainly seems like everyone is testing it out. As a specialist within the conversational AI space, Creative Virtual is excited about what ChatGPT and the technology behind it bring to our industry. We've been having lots of discussions with our customers and partners, as well as internally, about how this can deliver value to businesses using our V-Person solutions.

At a time when we seem to be busier than ever, productivity is the magic word. We're constantly trying to reach the holy productivity grail. Automated voice assistant technology can take us one step closer to offloading or effectively completing the'little' tasks, allowing us to refocus our efforts on the more creative, imaginative, explorative parts of life. There is clearly an appetite for the likes of Siri, Alexa, and Google Assistant but, equally, where there is demand there is often contempt.