Every day, small and large companies alike make strategic and operational decisions that influences the bottom line. Strategic decisions are typically made by the C-suite, and these generally are one-off decisions that are made over time and only after careful study of curated information from several sources and consultation with experts. Examples of strategic decisions include mergers and acquisitions and large capital expenditures. Operational decisions on the other hand are made every day by workers and operations personnel. For small organizations, this can mean dozens, if not hundreds of decisions every day.

Shira started her career in the elite intelligence unit 8200 of the Israel Defense Force, followed by security startups Dome9 and Solvo. Artificial intelligence in security products is good at pointing to issues but not at pointing out how to prevent or resolve them. This is a familiar problem with AI in data analytics across industries. AI detection of security threats and vulnerabilities often provides too small a window for stretched-thin security staff to respond in time. That's not to say that AI is useless in security.

Artificial Intelligence (AI) is taking the world by storm. It is a relevant game-changer for every vertical, from legal to retail to travel to ecommerce and the list goes on. It only grows more in impacting almost every facet of our daily lives. And as a marketer, what can it do for you? It is important to understand that AI is not a solution.