Theresa May is on her way to Davos, to speak at the World Economic Forum - and the papers are already stating that she is going to call for'safe and ethical' artificial intelligence. In my opinion, before we can even start to talk about'safe and ethical' artificial intelligence, we have to have ethical roboticists. Without a clear understanding of the ethical challenges that roboticists face, how can we establish standards for ethical artificial intelligence development – standards which are absolutely vital? But, 'Safe and ethical' artificial intelligence is a narrow approach. Whose moral compass will guide us through this revolution of technology?