Data watermarking in language models injects traceable signals, such as specific token sequences or stylistic patterns, into copyrighted text, allowing copyright holders to track and verify training data ownership. Previous data watermarking techniques primarily focus on effective memorization after pretraining, while overlooking challenges that arise in other stages of the LLM pipeline, such as the risk of watermark filtering during data preprocessing, or potential forgetting through post-training, or verification difficulties due to API-only access. We propose a novel data watermarking approach that injects coherent and plausible yet fictitious knowledge into training data using generated passages describing a fictitious entity and its associated attributes. Our watermarks are designed to be memorized by the LLM through seamlessly integrating in its training data, making them harder to detect lexically during preprocessing. We demonstrate that our watermarks can be effectively memorized by LLMs, and that increasing our watermarks' density, length, and diversity of attributes strengthens their memorization. We further show that our watermarks remain robust throughout LLM development, maintaining their effectiveness after continual pretraining and supervised finetuning. Finally, we show that our data watermarks can be evaluated even under API-only access via question answering.

Detecting whether copyright holders' works were used in LLM pretraining is poised to be an important problem. This work proposes using data watermarks to enable principled detection with only black-box model access, provided that the rightholder contributed multiple training documents and watermarked them before public release. By applying a randomly sampled data watermark, detection can be framed as hypothesis testing, which provides guarantees on the false detection rate. We study two watermarks: one that inserts random sequences, and another that randomly substitutes characters with Unicode lookalikes. We first show how three aspects of watermark design -- watermark length, number of duplications, and interference -- affect the power of the hypothesis test. Next, we study how a watermark's detection strength changes under model and dataset scaling: while increasing the dataset size decreases the strength of the watermark, watermarks remain strong if the model size also increases. Finally, we view SHA hashes as natural watermarks and show that we can robustly detect hashes from BLOOM-176B's training data, as long as they occurred at least 90 times. Together, our results point towards a promising future for data watermarks in real world use.