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ServiceNow BrandVoice: How Data Analytics Transforms Lost Leads Into Sales Gold

#artificialintelligence

Artificial intelligence (AI) and machine learning (ML) have made the leap from futuristic technology to an integral part of our daily routines, from getting directions from A to B to asking Siri to play our favorite song. At work, AI enriches our lives by automating the time-consuming, mundane tasks we used to do ourselves. As an all-around data analytics evangelist at ServiceNow, I've seen firsthand how connecting data to automation can pay off--literally. And in ways you might never expect. Done right, data analytics can capture and maximize sales leads.