ServiceNow BrandVoice: How Data Analytics Transforms Lost Leads Into Sales Gold

Artificial intelligence (AI) and machine learning (ML) have made the leap from futuristic technology to an integral part of our daily routines, from getting directions from A to B to asking Siri to play our favorite song. At work, AI enriches our lives by automating the time-consuming, mundane tasks we used to do ourselves. As an all-around data analytics evangelist at ServiceNow, I've seen firsthand how connecting data to automation can pay off--literally. And in ways you might never expect. Done right, data analytics can capture and maximize sales leads.