In the world where Stephen Few's approach to data visualisation is king, the objectives are clear, screen sizes are homogenous & every data consumer has the same level of tacit understanding of the underlying data. For the last 15–20 years, with data becoming the new soil/oil/sun – people are now up to their eyeballs in data. Whilst innovations like AI Assistants & GPT-3 are helping move this needle, a search bar to data assumes the user knows questions they can ask. A dashboard can allow this exploration, but the constraint is either data or preset boundaries. Being familiar with the data & adept with the tools, I'm able to explore, build & answer my question.