Search for a description of knowledge management (KM) and you're likely to have a better chance of finding an agreed version of the best Avenger hero. Atlassian describes KM as "the process of creating, curating, sharing, using and managing knowledge across an organization, even across industries". Gartner takes a similar view, positing that "KM promotes a collaborative and integrative approach to the creation, capture, organization, access and use of information assets, including the tacit, uncaptured knowledge of people" – but there still remains no single, accepted definition. This positions KM as an esoteric discipline, but consensus suggests that when it is implemented effectively, KM is a collective endeavour; an organisational movement where technology intersects with the levers of people, process, tools and content. Of these parts, people are arguably the key to successfully embedding KM into an organisation.