This research proposes a systematic, large language model (LLM) approach for extracting product and service attributes, features, and associated sentiments from customer reviews. Grounded in marketing theory, the framework distinguishes perceptual attributes from actionable features, producing interpretable and managerially actionable insights. We apply the methodology to 20,000 Yelp reviews of Starbucks stores and evaluate eight prompt variants on a random subset of reviews. Model performance is assessed through agreement with human annotations and predictive validity for customer ratings. Results show high consistency between LLMs and human coders and strong predictive validity, confirming the reliability of the approach. Human coders required a median of six minutes per review, whereas the LLM processed each in two seconds, delivering comparable insights at a scale unattainable through manual coding. Managerially, the analysis identifies attributes and features that most strongly influence customer satisfaction and their associated sentiments, enabling firms to pinpoint "joy points," address "pain points," and design targeted interventions. We demonstrate how structured review data can power an actionable marketing dashboard that tracks sentiment over time and across stores, benchmarks performance, and highlights high-leverage features for improvement. Simulations indicate that enhancing sentiment for key service features could yield 1-2% average revenue gains per store.

Conversational agents are designed to understand dialogs and generate meaningful responses to communicate with humans. After the popularity of ChatGPT, with its surprising performance and powerful conversational ability, commercial Large Language Models (LLMs) for general NLP tasks such as GPT-4 [1], etc., sprung up and brought the generative AI as a solution to the public view. These LLMs work quite well in content generation tasks, but their deficiency in fact-and-knowledge-oriented tasks is wellestablished by now [13]. These models themselves cannot tell whether the text they generate is based on facts or made-up stories, and they cannot always follow the given data and rules strictly and sometimes even modify the data at will, also called hallucination. The reasoning that these LLMs appear to perform is also at a very shallow level.

Compositional generalization is an important ability of language models and has many different manifestations. For data-to-text generation, previous research on this ability is limited to a single manifestation called Systematicity and lacks consideration of large language models (LLMs), which cannot fully cover practical application scenarios. In this work, we propose SPOR, a comprehensive and practical evaluation method for compositional generalization in data-to-text generation. SPOR includes four aspects of manifestations (Systematicity, Productivity, Order invariance, and Rule learnability) and allows high-quality evaluation without additional manual annotations based on existing datasets. We demonstrate SPOR on two different datasets and evaluate some existing language models including LLMs. We find that the models are deficient in various aspects of the evaluation and need further improvement. Our work shows the necessity for comprehensive research on different manifestations of compositional generalization in data-to-text generation and provides a framework for evaluation.

Improving the controllability, portability, and inference speed of diffusion language models (DLMs) is a key challenge in natural language generation. While recent research has shown significant success in complex text generation with language models, the memory and computational power are still very demanding and fall short of expectations, which naturally results in low portability and instability for the models. To mitigate these issues, numerous well-established methods were proposed for neural network quantization. To further enhance their portability of independent deployment as well as improve their stability evaluated by language perplexity, we propose a novel approach called the Quantized Embedding Controllable Diffusion Language Model (QE-CDLM). QE-CDLM builds upon the recent successful controllable DLMs by remodeling the task-specific embedding space via quantization. This leads to a gradient-based controller for the generation tasks, and more stable intermediate latent variables are obtained, which naturally brings in an accelerated convergence as well as better controllability. Additionally, the adaption fine-tuning method is employed to reduce tunable weights. Experimental results on five challenging fine-grained control tasks demonstrate that QE-CDLM compares favorably to existing methods in terms of quality and feasibility, achieving better perplexity and lightweight fine-tuning.

Recent papers have demonstrated the possibility of energy-based text generation by adapting gradient-based sampling algorithms, a paradigm of MCMC algorithms that promises fast convergence. However, as we show in this paper, previous attempts on this approach to text generation all fail to sample correctly from the target language model distributions. To address this limitation, we consider the problem of designing text samplers that are faithful, meaning that they have the target text distribution as its limiting distribution. We propose several faithful gradient-based sampling algorithms to sample from the target energy-based text distribution correctly, and study their theoretical properties. Through experiments on various forms of text generation, we demonstrate that faithful samplers are able to generate more fluent text while adhering to the control objectives better.

Gradient-based sampling algorithms have demonstrated their effectiveness in text generation, especially in the context of controlled text generation. However, there exists a lack of theoretically grounded and principled approaches for this task. In this paper, we take an important step toward building a principled approach for sampling from language models with gradient-based methods. We use discrete distributions given by language models to define densities and develop an algorithm based on Hamiltonian Monte Carlo to sample from them. We name our gradient-based technique Structured Voronoi Sampling (SVS). In an experimental setup where the reference distribution is known, we show that the empirical distribution of SVS samples is closer to the reference distribution compared to alternative sampling schemes. Furthermore, in a controlled generation task, SVS is able to generate fluent and diverse samples while following the control targets significantly better than other methods.