During times of crisis, social media platforms play a vital role in facilitating communication and coordinating resources. Amidst chaos and uncertainty, communities often rely on these platforms to share urgent pleas for help, extend support, and organize relief efforts. However, the sheer volume of conversations during such periods, which can escalate to unprecedented levels, necessitates the automated identification and matching of requests and offers to streamline relief operations. This study addresses the challenge of efficiently identifying and matching assistance requests and offers on social media platforms during emergencies. We propose CReMa (Crisis Response Matcher), a systematic approach that integrates textual, temporal, and spatial features for multi-lingual request-offer matching. By leveraging CrisisTransformers, a set of pre-trained models specific to crises, and a cross-lingual embedding space, our methodology enhances the identification and matching tasks while outperforming strong baselines such as RoBERTa, MPNet, and BERTweet, in classification tasks, and Universal Sentence Encoder, Sentence Transformers in crisis embeddings generation tasks. We introduce a novel multi-lingual dataset that simulates scenarios of help-seeking and offering assistance on social media across the 16 most commonly used languages in Australia. We conduct comprehensive cross-lingual experiments across these 16 languages, also while examining trade-offs between multiple vector search strategies and accuracy. Additionally, we analyze a million-scale geotagged global dataset to comprehend patterns in relation to seeking help and offering assistance on social media. Overall, these contributions advance the field of crisis informatics and provide benchmarks for future research in the area.

Social media platforms play an essential role in crisis communication, but analyzing crisis-related social media texts is challenging due to their informal nature. Transformer-based pre-trained models like BERT and RoBERTa have shown success in various NLP tasks, but they are not tailored for crisis-related texts. Furthermore, general-purpose sentence encoders are used to generate sentence embeddings, regardless of the textual complexities in crisis-related texts. Advances in applications like text classification, semantic search, and clustering contribute to effective processing of crisis-related texts, which is essential for emergency responders to gain a comprehensive view of a crisis event, whether historical or real-time. To address these gaps in crisis informatics literature, this study introduces CrisisTransformers, an ensemble of pre-trained language models and sentence encoders trained on an extensive corpus of over 15 billion word tokens from tweets associated with more than 30 crisis events, including disease outbreaks, natural disasters, conflicts, and other critical incidents. We evaluate existing models and CrisisTransformers on 18 crisis-specific public datasets. Our pre-trained models outperform strong baselines across all datasets in classification tasks, and our best-performing sentence encoder improves the state-of-the-art by 17.43% in sentence encoding tasks. Additionally, we investigate the impact of model initialization on convergence and evaluate the significance of domain-specific models in generating semantically meaningful sentence embeddings. All models are publicly released (https://huggingface.co/crisistransformers), with the anticipation that they will serve as a robust baseline for tasks involving the analysis of crisis-related social media texts.