The future of marketing is here, and it's not just the robots that will be writing content for you. It's artificial intelligence, or ai. You may think that this isn't possible because robots can't do things like emotional resonance and creativity but ai has been around for a while now. I'm talking about chatbots- computer programs designed to simulate conversation with human beings through text or speech interfaces to solve problems, answer questions, or fulfill customer requests via various digital channels like social media platforms. This article will explore how Chatbots and Ai are the future of marketing and why they're crucial for your business.

Alison Dunn and her students are helping aspiring entrepreneurs access the services that put them on the path to success. Through her project Creating Chatbots to Improve Audience Engagement, Journalism professor Alison had her students write, develop and deploy a chatbot for SURGE as part of the Advanced Social Journalism course. Mohawk's SURGE offers free one-on-one mentoring to Mohawk students and alumni who are entrepreneurs or want to become entrepreneurs. While the Centre has limited resources (just two full-time staff), it's got a huge audience that includes Mohawk students, staff, faculty and community members. Those factors result in long waits for students to access one of the Centre's experts.

It seems as if everyone in IT is talking about chatbots in some form or another, Facebook, Google, and Microsoft to name a few. All this excitement makes chatbots look like a new innovation just conceived in Silicon Valley, but the technology has been around for more than half a century. And if PullString has its way, it will be the go to platform individuals, small businesses and enterprises will use to create chatbots. According to a Time Magazine report, Massachusetts Institute of Technology (MIT) professor Joseph Weizenbaum created a bot called ELIZA in the 1960's. Apparently, ELIZA was programmed to say psychotherapy phrases such as "tell me more", and hold simple conversations with people.