Today's consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let's admit it, we could all use a little help! This is where content marketing tools come in. From grammar-checkers to AI-driven software and content-optimizing tools, there are tons of handy options to help your content sing.

As technology advances, so does how we market our products and services. And with the rise of artificial intelligence (AI), businesses are beginning to explore how this innovative technology can be used to improve their marketing strategies. AI offers several content marketing advantages, including personalizing content, targeting specific audiences, and optimizing campaigns. As more businesses adopt AI-powered content marketing, it is becoming increasingly clear that this technology is the future of content marketing. This article will explore the various ways in which AI is shaping the future of content marketing.

The media, academia and business worlds have been swooning over the sophistication of OpenAI LLC's ChatGPT natural language generator, but content marketers have reasons for concern. That industry thrives on search engine optimization and is hypersensitive to intellectual property issues such as plagiarism, particularly since Google LLC has made it clear that it frowns on publishers of stolen and auto-generated content. Google isn't saying whether it has cracked the code of how to detect machine-generated text reliably, but a Canadian content marketer thinks he has come pretty close, even if he isn't exactly sure how the solution he's selling actually works. That could be a big deal for people in the content marketing and academic fields. The prospect that artificial intelligence can soon produce long-form content that rivals the quality of human writers even prompted The Atlantic last week to question recently whether college essays are dead.

In 2021, content marketing was characterized by swift changes in strategy and agility of the brand. Likewise, in 2022, brands with higher adaptability and agility will likely succeed. Content creates brand awareness, demand, and conversion when its created tactfully. So how can you create content that's apt for your brand? Following are the emerging trends in content marketing that can help your brand to grow lucratively in 2022.

The content marketing industry is witnessing a paradigm shift. The search for the keyword "AI copywriting" is trending upward globally. On Google Trends, between December 2021 and now (August 2022), the search term has maintained an upward trend. Also trending alongside it are more specific keywords, such as Jasper AI (an AI copywriting tool), best AI copywriting tools, and free copywriting generator. According to Ubersuggest, a keyword research tool, it is estimated that the word AI writing is searched 4,400 times each month in the United States alone.

Artificial Intelligence has taken the world by storm, and it has impacted content marketing as well. From enhancing marketing strategies to customer interactions – AI is everywhere. Organizations predict that more than 85% of customer interactions will involve AI systems in the future! AI is helping companies know more about their customers by analyzing their data. It lets them align their marketing campaigns and products. All this is helping them fetch more visitors and convert them into leads.

But AI can (and will) be used for bigger, more complex parts of content marketing -- particularly SEO. GPT-3 is very good at writing things that are short and creative. Task it with something long and factual, and it struggles: it can't sustain an argument over multiple paragraphs, and it routinely generates made-up information that sounds like fact. But that is less of a problem than it sounds. Most human-written SEO content already has little-to-no narrative, reading more like a wiki page than the New York Times.

And before you go thinking that these AI robots are out for your job, it's important to realize where we are in a time of technological advancement. The internet reshaped the way we work nearly 40 years ago, and it continues to evolve. AI will not replace humans. What it will do is reinvent the way we think about our work. AI already helps so many professionals produce better business outcomes with data-driven certainty.

But artificial intelligence is gradually becoming a content marketer's best friend – or at least more than an acquaintance. It may turn into a love story yet and I believe we're in for a "happily ever after" scenario. If you don't agree to the romance, I hear you. The use of AI in marketing shows a 186% YoY growth. Statistics show only 29% of marketing leaders used AI in 2018; by 2020, it was 84%.

Did you know 68 percent of marketers create a minimum of one content piece every day? "Content is king" is something that we have been hearing a lot in the last few years. While the adage remained true until last year, the content marketing landscape has changed immensely since the pandemic hit. Content has had an immense impact on our daily lives. Most of us consume content throughout the day in some form or the other.