6 Predictions About AI in Content Marketing - Animalz

But AI can (and will) be used for bigger, more complex parts of content marketing -- particularly SEO. GPT-3 is very good at writing things that are short and creative. Task it with something long and factual, and it struggles: it can't sustain an argument over multiple paragraphs, and it routinely generates made-up information that sounds like fact. But that is less of a problem than it sounds. Most human-written SEO content already has little-to-no narrative, reading more like a wiki page than the New York Times.