consumer intelligence
Talkwalker Launches Forecasting - An Industry First For Consumer Intelligence
Talkwalker, the leading consumer intelligence platform has announced the launch of Talkwalker Forecasting, a new predictive analytics intelligence hub – an industry first in the consumer intelligence space. Powered by Blue Silk Artificial Intelligence, Talkwalker Forecasting will revolutionise businesses and their brands by allowing them to foresee changes in consumer behaviour and identify new trends before they happen. Its AI-powered predictive analytics and consumer intelligence capabilities will enable brands to predict how topics, trends and campaigns will change over 90 days. Organisations can now identify new and emerging trends in real time based on consumer behaviour predictions. According to Talkwalker, this in turn will allow them to be more proactive and optimise their strategies not just based on current consumer trends, but on the trends of the future, and deliver products that consumers want, before they know they want them.
insideBIGDATA Latest News - 12/5/2019 - insideBIGDATA
In this regular column, we'll bring you all the latest industry news centered around our main topics of focus: big data, data science, machine learning, AI, and deep learning. Our industry is constantly accelerating with new products and services being announced everyday. Fortunately, we're in close touch with vendors from this vast ecosystem, so we're in a unique position to inform you about all that's new and exciting. Our massive industry database is growing all the time so stay tuned for the latest news items describing technology that may make you and your organization more competitive. Matillion Advances Speed And Simplicity Of Data Integration With Release Of Matillion Data Loader – Matillion, a leading provider of data transformation software for cloud data warehouses (CDWs), announced Matillion Data Loader, a free Software-as-a-Service (SaaS) data integration solution that empowers data analytics professionals and business users to simply and easily load and migrate data with a powerful and scalable product.
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The How-To: Using Consumer Intelligence To Revolutionize How Your Business Uses Its Data
Businesses are often sitting on mounds of data that are not utilized. John Kelly, IBM's "father of Watson," says that 80% of data is "untouched," meaning it's never actually used to make improvements or changes deemed necessary by the customer. You might have state-of-the-art martech tools sitting in your martech stack- but how can you use all these data sources to see the bigger picture, and unlock the full potential of your marketing and media investments? Instead of keeping your customer data siloed, with different data sets spread out across different ecosystems, businesses need to start recognizing the value of connecting these data sources. Having one integrated customer intelligence platform that helps businesses understand their customers' conversations from all data sources can be a real game-changer.
Under-25s see insurance prices fall by over 15 per cent
The cost of car insurance is falling, with drivers seeing annual premiums drop by an average of 9.1 per cent over the past 12 months, according to data analytics experts Consumer Intelligence. Research shows average car insurance bills for those with telematics devices - often called black boxes - have fallen to £766. But premiums are still 20.4 per cent higher than February 2014 when Consumer Intelligence -- whose figures are used to calculate official inflation statistics -- first started collecting the data. In June 2017, figures from Consumer Intelligence showed that the cost of car insurance was rising five times faster than inflation, with a 15.7 per cent increase from May 2016 to May 2017 - pushing average premiums to £666. "It's likely premiums will continue to fall unless there are any major shocks in claims or tax rises" Under-25s are the biggest beneficiaries from the latest round of price cuts and drivers can expect annual premium quotes of £1608 after prices fell 15.4 per cent in the past year.