Cognigy's acceptance into the AWS ISV Accelerate Program enables the company to collaborate more closely with the AWS organization to design and deliver superior outcomes to AWS customers leveraging the combined solution set of AWS and Cognigy. "Achieving the AWS ISV Accelerate membership so closely after earning our AWS Conversational AI Competency distinction is a clear validation of the power of our combined solutions to transform customer service," said Hardy Myers, SVP business development and strategy. "We are excited to see our relationship with AWS continue to grow. It is truly an honor to collaborate with such a talented team of enterprise experts at AWS to build the next generation of AI-powered customer service solutions." Cognigy is an official Amazon partner and one of the first certified by AWS in Conversational AI competency.

Thirdly, are we seeing the emergence of Conversational AI marketplaces? Or one could refer to it as orchestration engines. Will a Twilio of Language Technology emerge? And is this the direction in which Cognigy is moving with the Cognigy AI Marketplace? Is OneReach AI also focussing on becoming a single Conversational AI portal to act as an orchestration engine / aggregator for Conversational AI experiences?

Conversational AI startup Cognigy today announced that it closed a $44 million series B funding round led by Insight Partners, which brings the company's total raised to over $50 million to date. Cofounder and CEO Philipp Heltewig says that the proceeds will be put toward accelerating customer growth, creating new partnerships, and continuing to enhance Cognigy's AI platform. The ubiquity of smartphones and messaging apps -- as well as the pandemic -- have contributed to the increased adoption of conversational technologies. Fifty-six percent of companies told Accenture in a survey that conversational bots and other experiences are driving disruption in their industry. And a Twilio study showed that 9 out of 10 consumers would like the option to use messaging to contact a business.

Sales Acceleration: Winning 20-year sales executive, Andy Van Oostrum, has joined Cognigy.AI as VP of North American Sales. Van Oostrum, a marketing/tech luminary who has held board of director positions at the American Marketing Association, Portland Advertising Federation, and SOLVE, will build Cognigy.AI's partner ecosystem, drive client engagement in the categories of both voice and text virtual assistants, and lead North America sales efforts.According to Van Oostrum, "Cognigy.AI addresses a far-reaching opportunity in the market. Companies are just starting to uncover what conversational artificial intelligence can do for their business but, at the same time, they are immediately behind the curve. With the ever-complex landscape, businesses must be able to build conversation flows once and leverage them across devices, channels, applications and modality. There is huge value in being able to adapt at speed."