Job adverts which use the words'ambition' and'drive' may deter women from applying. Stereotypically masculine job descriptions can leave women feeling'intimidated' and worried about facing a'boys' club', a study has found. When researchers removed'masculine' terms like entrepreneurial from an advert, they found the proportion of women applying increased by four per cent. Men who were not alpha male types were also more likely to go for the job. Dr Joyce He, who led the study from the University of California, Los Angeles, said: 'Changing the language of a job advert, which is such a small and cost-effective thing to do, could encourage women to apply and be more inclusive for everybody.

In April of 2019, Walmart launched an Intelligence Research Laboratory where cameras and sensors are wired into algorithms to monitor how stocked shelves are. In March, Kroger launched an AI lab where technology can keep track of vegetable freshness. Ketchup maker Kraft Heinz now uses machine learning to track demand for its products leading up to events such as the Super Bowl. Amazon opened a fully automated Whole Foods this year that uses deep-learning software to let customers shop and walk out without needing a cashier.