This Sunday, the hip hop legend will appear in a Super Bowl ad spot for Cheetos that plays on the snack food's famous messiness. The commercial features a man with cheese-dusted fingers avoiding chores like moving a couch or doing paperwork to the tune of Hammer's hit single "U Can't Touch This." Hammer himself pops up throughout the 30-second spot to sing his famous hook, including once as a mustachioed, sunglasses-wearing baby that the protagonist refuses to hold. Given that this is the first Super Bowl spot for Cheetos in 11 years, the Frito-Lay-owned brand appears to have taken the go-big-or-go-home approach to Super Bowl marketing. No mere hired gun, Hammer waxed poetic to Cheddar about the beautiful bond between music and Cheetos.

It has mood lighting, touch screens, and chirps as it wheels along hotel hallways, delivering Cheetos, Kraft Mac and Cheese, and hairspray to guests. There are only a handful of Relays deployed in several Silicon Valley hotels right now. But Intel Corp., which invested in the robot's maker, Savioke Inc., thinks the future will be full of such helpers. Underneath Relay's curvy exterior is artificial intelligence software that allows it to use cameras and other sensors to independently navigate through the hotel without running anyone over. Being aware of what's going around them is crucial if robots are going to transition from cages on factory floors to hotels, homes and other places where they could easily hurt humans.