Chatmeter, the industry leader in the local search marketing and reputation management space, announced several key appointments to its leadership team including the new hires of Dan Cunningham, Chief Technology Officer; Nichole Peterson, Vice President of Finance; and Kathleen Titano, Director of People & Culture. The new appointments highlight the company's accelerated expansion among increased need for multi-location businesses to manage their local presence. Other recent news includes new improvements to Chatmeter's Social Suite, with the addition of Google Posts, Instagram, and advanced social analytics tools to the platform. "Chatmeter's growth has continuously accelerated even throughout COVID-19. I'm confident that each of these new members, in addition to the extensive experience they bring, will help take the company to the next level," said Collin Holmes, CEO of Chatmeter.

SAN DIEGO--(BUSINESS WIRE)--Chatmeter, the leader in local search marketing and review management, today revealed new research proving the trustworthiness of online reviews and the impact they have on consumers' trust in a brand. In advance of National Honesty Day (April 30th), these findings combined with the launch of Chatmeter Pulse, a sentiment analysis engine, will help businesses understand first-hand what their customers are experiencing and how they make actionable decisions on where to improve the customer experience, products, marketing messaging, and operations. By becoming familiar with the needs and wants of their customers, this will naturally increase loyalty and trust with the brand itself. With National Honesty Day approaching, Chatmeter further examined if fake reviews are a real issue, or just the latest in fake news. There are plenty of headlines and even some lawsuits around fake review ramifications.