In 2013, Peter Ceglinski and Andrew Turton set up their firm, Seabin, with a selfless ambition: "our ultimate goal is pretty simple. It's a world where sea bins are no longer needed for clean up," Ceglinski said, speaking at IBM Think Australia and New Zealand last month. As a report by ZDNet explains, the creators behind Seabin are focusing on building a future where their own product is only used for monitoring the sea, not for cleaning garbage. The cornerstone to this development is artificial intelligence (AI). "What started out as a garbage can has evolved into this global mission focused on data and behavioral change," Ceglinski said at IBM Think.