Over the last two decades, a growing body of experimental research has provided evidence that linguistic frames influence human behaviour in economic games, beyond the economic consequences of the available actions. This article proposes a novel framework that transcends the traditional confines of outcome-based preference models. According to the LENS model, the Linguistic description of the decision problem triggers Emotional responses and suggests potential Norms of behaviour, which then interact to shape an individual's Strategic choice. The article reviews experimental evidence that supports each path of the LENS model. Furthermore, it identifies and discusses several critical research questions that arise from this model, pointing towards avenues for future inquiry.

We review the literature on models that try to explain human behavior in social interactions described by normal-form games with monetary payoffs. We start by covering social and moral preferences. We then focus on the growing body of research showing that people react to the language in which actions are described, especially when it activates moral concerns. We conclude by arguing that behavioral economics is in the midst of a paradigm shift towards language-based preferences, which will require an exploration of new models and experimental setups.