Earlier today, The Atlantic's CEO, Nicholas Thompson, announced in an internal email that the company has entered into a business partnership with OpenAI, the creator of ChatGPT. Editorial content from this publication will soon be directly referenced in response to queries in OpenAI products. In practice, this means that users of ChatGPT, say, might type in a question and receive an answer that briefly quotes an Atlantic story; according to Anna Bross, The Atlantic's senior vice president of communications, it will be accompanied by a citation and a link to the original source. Other companies, such as Axel Springer, the publisher of Business Insider and Politico, have made similar arrangements. It does all feel a bit like publishers are making a deal with--well, can I say it?

On the day that Jonah Peretti, the C.E.O. of BuzzFeed, announced that he was closing BuzzFeed News, he held a video all-hands meeting with the site's staff. "People always yell at Jonah in meetings," Katie Notopoulos, a tech reporter, said, "but I've seen worse." Peretti had already sent the attendees a memo acknowledging the bad moves that had led up to this moment. "I made the decision to overinvest in BuzzFeed News because I love their work and mission so much," he had written. "This made me slow to accept that the big platforms wouldn't provide the distribution or financial support required to support premium, free journalism purpose-built for social media."

In February, BuzzFeed's leadership announced that the company's storied quiz operation was pivoting to A.I. OpenAI's generative language tool ChatGPT has proven to be effective at regurgitating hackneyed cultural motifs back at its users, which makes it perfect for the platitudinal terrain of BuzzFeed quizzes. The company has gone all-in on the new revolution by adopting a text synthesis program modeled on ChatGPT's technology, tiling the website with uncanny questionnaires--all scented with the trademark unspecificity of machine learning--and published under the byline "Buzzy the Robot." Buzzy is listed on the masthead as an A.I. Creative Assistant, and I suspect that he's not a member of the union. "What If You Were A Disney Princess? This Quiz Will Answer That Question," reads one of the characteristically mangled headlines written by Buzzy.

You can see the full list of travel articles from BuzzFeed's "Buzzy" AI tool right here. Right now, there are 44 posts covering destinations like Morocco, Stockholm, and Cape May, New Jersey. The articles are "written with the help of Buzzy the Robot (aka our Creative AI Assistant) but powered by human ideas," BuzzFeed says on Buzzy's profile. The top of each story I've seen includes a line noting that an article was "collaboratively written" by a human and Buzzy.

I know what you're thinking. "I'm going on a trip to Cape May, NJ and need a true'hidden gem' of a travel guide." Well, if by some extreme fluke, you see one of BuzzFeed's AI-assisted content in your search results, here's my recommendation: avoid it. That's because BuzzFeed has published 20 low-quality travel articles under the byline "As Told to Buzzy." They're all super formulaic and written in the first-person point of view.

BuzzFeed's AI-powered quizzes have arrived. Starting today, there are six for readers to try. As you can probably imagine, the majority are themed around Valentine's Day. Want help writing the perfect breakup text? Those are just a few of the "Infinity Quizzes" BuzzFeed has on offer.

Google and Microsoft are going head to head over the future of search by embracing the technology behind artificial intelligence chatbots. Google announced on Monday that it is testing Bard, a rival to the Microsoft-backed ChatGPT, which has swiftly become a sensation, and will roll it out to the public in the coming weeks. And on Tuesday, Microsoft announced it is increasing its focus on artificial intelligence, boosting funding for new tools and integrating the technology underpinning ChatGPT into products including its Bing search engine and Edge browser, with the goal of making search more conversational. ChatGPT, developed by San Francisco company OpenAI, has reached 100 million users since its public launch in November, becoming by some estimates the fasting growing consumer app of all time. Here are some questions about Google and Microsoft's AI plans and their likely impact.

In late January, the world of artificial intelligence went mainstream when popular online media company BuzzFeed announced it was planning to use artificial intelligence software called API to help it generate content. OpenAI, the company that created API, also made the more popular ChatGPT, released in November of 2022. API and ChatGPT have been used to write emails and create quizzes and listicles. It has even been used to write reports on popular books and other essay-style assignments for high school and college students. While we have all heard about the potential of artificial intelligence for years, BuzzFeed taking the plunge and using it to create content is a big deal.

One day in mid-November, workers at OpenAI got an unexpected assignment: Release a chatbot, fast. The chatbot, an executive announced, would be known as "Chat with GPT-3.5," and it would be made available free to the public. The announcement confused some OpenAI employees. All year, the San Francisco artificial intelligence company had been working toward the release of GPT-4, a new AI model that was stunningly good at writing essays, solving complex coding problems and more. After months of testing and fine-tuning, GPT-4 was nearly ready.

After dozens of employees were laid off, online publisher BuzzFeed, known for its pop culture articles, quizzes and "listicles", announced that it would start using artificial intelligence (AI) to write its content. OpenAI, the creator of ChatGPT, will be employed for the initiative and will create custom-made quizzes. According to a memo to staff from CEO Jonah Peretti, he intends to increase AI across BuzzFeed's editorial output and business operations as of this year. Peretti relayed his expectations of AI to improve creativity and content, but humans would still have their role in providing "cultural currency" and "inspired prompts". He set a timeline of 15 years for AI to "create, personalize, and animate the content itself".