Artificial intelligence (AI) is "completely living up to its expected hype and hysteria," with 70% of daily digital interactions being AI-based, and businesses generating multimillion-dollar revenue streams from it. This was the word from Mike Bugembe, founder of UK-based AI consultancy, Lens.ai, delivering a keynote at the ITWeb Business Intelligence Summit 2020, in Johannesburg, today. Bugembe is a bestselling author, international speaker and executive advisor, helping organisations use data and AI to transform their businesses and grow. Discussing the importance of an AI strategy to gain business value, Bugembe noted that companies across the globe are ramping up investments in AI-related technologies and gaining multimillion-dollar-revenue streams, cutting costs, managing risk, improving operations, and finding innovative ways to develop products and strengthen customer intimacy. However, he warned that without an intelligent roadmap, companies risk focusing on the wrong opportunities, resulting in failure to tap into the true promise of AI. "Business and technology experts believe AI will be the most significant technological revolution that businesses have ever experienced," said Bugembe.