Over the past few decades, the role of search engine optimisation (SEO) strategies in day-to-day business marketing has increased exponentially, both in importance and application.   In modern times, businesses have found it essential to invest in SEO due to the large part search engines play in connecting businesses with their customers. Strong organic online traffic …

Deep personalization is important for businesses today because customer experiences can influence the completion of a sales transaction. Social listening provides brands with an opportunity to pick customer's conversations, analyze them and respond to them on social media. Social listening tools are a way of measuring customer views and carrying out audience research. The cheat sheet for AI and deep learning can allow you to check the documentation and help you understand the customer-related issues so that you can address them. Brandwatch is a solution that is highly focused on competitive intelligence and consumer.

The internet is flooded with numerous opinions, reviews, suggestions, making brands need a way to categorize them into the good, the bad, the ugly, the emergency and the neutral sections. To prioritize whom to respond to first, and understand how the consumers feel about certain services or products. For this, businesses need the right metrics to understand why customers react positively or negatively with their brand. Hence, brands are paying more attention to sentiment analysis, which basically uses AI and machine learning to study customer feedback. Sentiment analytics tools help in measuring the brand health by analyzing KPIs like brand awareness, brand reputation, and brand's share of voice.

We're already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry -- and how things might change this year. Back in 2010, Google was getting beaten up in the media for the increasing amount of "content farm" clutter in the search results. Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content. Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half -- a problem so extensive that search industry expert Danny Sullivan has referred to it as "Google's biggest-ever search quality crisis."