Converting betting odds into accurate outcome probabilities is a fundamental challenge in order to use betting odds as a benchmark for sports forecasting and market efficiency analysis. In this study, we propose two methods to overcome the limitations of existing conversion methods. Firstly, we propose an odds-only method to convert betting odds to probabilities without using historical data for model fitting. While existing odds-only methods, such as Multiplicative, Shin, and Power exist, they do not adjust for biases or relationships we found in our betting odds dataset, which consists of 90014 football matches across five different bookmakers. To overcome these limitations, our proposed Odds-Only-Equal-Profitability-Confidence (OO-EPC) method aligns with the bookmakers' pricing objectives of having equal confidence in profitability for each outcome. We provide empirical evidence from our betting odds dataset that, for the majority of bookmakers, our proposed OO-EPC method outperforms the existing odds-only methods. Beyond controlled experiments, we applied the OO-EPC method under real-world uncertainty by using it for six iterations of an annual basketball outcome forecasting competition. Secondly, we propose a generalised linear model that utilises historical data for model fitting and then converts betting odds to probabilities. Existing generalised linear models attempt to capture relationships that the Efficient Market Hypothesis already captures. To overcome this shortcoming, our proposed Favourite-Longshot-Bias-Adjusted Generalised Linear Model (FL-GLM) fits just one parameter to capture the favourite-longshot bias, providing a more interpretable alternative. We provide empirical evidence from historical football matches where, for all bookmakers, our proposed FL-GLM outperforms the existing multinomial and logistic generalised linear models.

We consider the problem of ranking objects from noisy pairwise comparisons, for example, ranking tennis players from the outcomes of matches. We follow a standard approach to this problem and assume that each object has an unobserved strength and that the outcome of each comparison depends probabilistically on the strengths of the comparands. However, we do not assume to know a priori how skills affect outcomes. Instead, we present an efficient algorithm for simultaneously inferring both the unobserved strengths and the function that maps strengths to probabilities. Despite this problem being under-constrained, we present experimental evidence that the conclusions of our Bayesian approach are robust to different model specifications. We include several case studies to exemplify the method on real-world data sets.

We study the Online Bookmaking problem, where a bookmaker dynamically updates betting odds on the possible outcomes of an event. In each betting round, the bookmaker can adjust the odds based on the cumulative betting behavior of gamblers, aiming to maximize profit while mitigating potential loss. We show that for any event and any number of betting rounds, in a worst-case setting over all possible gamblers and outcome realizations, the bookmaker's optimal loss is the largest root of a simple polynomial. Our solution shows that bookmakers can be as fair as desired while avoiding financial risk, and the explicit characterization reveals an intriguing relation between the bookmaker's regret and Hermite polynomials. We develop an efficient algorithm that computes the optimal bookmaking strategy: when facing an optimal gambler, the algorithm achieves the optimal loss, and in rounds where the gambler is suboptimal, it reduces the achieved loss to the optimal opportunistic loss, a notion that is related to subgame perfect Nash equilibrium. The key technical contribution to achieve these results is an explicit characterization of the Bellman-Pareto frontier, which unifies the dynamic programming updates for Bellman's value function with the multi-criteria optimization framework of the Pareto frontier in the context of vector repeated games.

In this work, three fundamentally different machine learning models are combined to create a new, joint model for forecasting the UEFA EURO 2024. Therefore, a generalized linear model, a random forest model, and a extreme gradient boosting model are used to predict the number of goals a team scores in a match. The three models are trained on the match results of the UEFA EUROs 2004-2020, with additional covariates characterizing the teams for each tournament as well as three enhanced variables derived from different ranking methods for football teams. The first enhanced variable is based on historic match data from national teams, the second is based on the bookmakers' tournament winning odds of all participating teams, and the third is based on historic match data of individual players both for club and international matches, resulting in player ratings. Then, based on current covariate information of the participating teams, the final trained model is used to predict the UEFA EURO 2024. For this purpose, the tournament is simulated 100.000 times, based on the estimated expected number of goals for all possible matches, from which probabilities across the different tournament stages are derived. Our combined model identifies France as the clear favourite with a winning probability of 19.2%, followed by England (16.7%) and host Germany (13.7%).

This paper presents a novel approach for optimizing betting strategies in sports gambling by integrating Von Neumann-Morgenstern Expected Utility Theory, deep learning techniques, and advanced formulations of the Kelly Criterion. By combining neural network models with portfolio optimization, our method achieved remarkable profits of 135.8% relative to the initial wealth during the latter half of the 20/21 season of the English Premier League. We explore complete and restricted strategies, evaluating their performance, risk management, and diversification. A deep neural network model is developed to forecast match outcomes, addressing challenges such as limited variables. Our research provides valuable insights and practical applications in the field of sports betting and predictive modeling.

Sports betting's recent federal legalisation in the USA coincides with the golden age of machine learning. If bettors can leverage data to reliably predict the probability of an outcome, they can recognise when the bookmaker's odds are in their favour. As sports betting is a multi-billion dollar industry in the USA alone, identifying such opportunities could be extremely lucrative. Many researchers have applied machine learning to the sports outcome prediction problem, generally using accuracy to evaluate the performance of predictive models. We hypothesise that for the sports betting problem, model calibration is more important than accuracy. To test this hypothesis, we train models on NBA data over several seasons and run betting experiments on a single season, using published odds. We show that optimising the predictive model for calibration leads to greater returns than optimising for accuracy, on average (return on investment of $+34.69\%$ versus $-35.17\%$) and in the best case ($+36.93\%$ versus $+5.56\%$). These findings suggest that for sports betting (or any probabilistic decision-making problem), calibration is a more important metric than accuracy. Sports bettors who wish to increase profits should therefore optimise their predictive model for calibration.

In this work, a machine learning approach is developed for predicting the outcomes of football matches. The novelty of this research lies in the utilisation of the Kelly Index to first classify matches into categories where each one denotes the different levels of predictive difficulty. Classification models using a wide suite of algorithms were developed for each category of matches in order to determine the efficacy of the approach. In conjunction to this, a set of previously unexplored features were engineering including Elo-based variables. The dataset originated from the Premier League match data covering the 2019-2021 seasons. The findings indicate that the process of decomposing the predictive problem into sub-tasks was effective and produced competitive results with prior works, while the ensemble-based methods were the most effective. The paper also devised an investment strategy in order to evaluate its effectiveness by benchmarking against bookmaker odds. An approach was developed that minimises risk by combining the Kelly Index with the predefined confidence thresholds of the predictive models. The experiments found that the proposed strategy can return a profit when following a conservative approach that focuses primarily on easy-to-predict matches where the predictive models display a high confidence level.

In this paper, we present a new application-focused benchmark dataset and results from a set of baseline Natural Language Processing and Machine Learning models for prediction of match outcomes for games of football (soccer). By doing so we give a baseline for the prediction accuracy that can be achieved exploiting both statistical match data and contextual articles from human sports journalists. Our dataset is focuses on a representative time-period over 6 seasons of the English Premier League, and includes newspaper match previews from The Guardian. The models presented in this paper achieve an accuracy of 63.18% showing a 6.9% boost on the traditional statistical methods.

One afternoon, in the middle of my holidays the thought of using machine learning to predict football results in the premier leagues came to my mind. I have never bet on sports myself because I do not like to dispose of the money, I make that way. However, I entertained the idea. I thought that if I can design an algorithm that gives me over 60% accuracy, I could spread the risk and bet on multiple matches, thus making constant revenue. I thought the following, if I start with £100 (I live in the UK), and bet £10 pounds in 10 different matches, the odds are that I could win around 5 out of 10 matches.

Value bets are difficult to find. Bettors use an array of different methods to choose the bets they place. For some it's just experience, others follow their intuitions, or they might just bet for their favourite team or player. However, many profitable punters use sophisticated software with large databases of past results, they can calculate statistics, model the results, (or follow tipsters recommendations that use these tools), and the most advanced can even us AI Machine Learning Algorithms for Sports Betting to find value bets. There are also other "value bet" methods that consist of comparing odds between sharp and soft bookmakers, we'll delve deeper into those methods in future articles.