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How Gears of War's Mad World trailer changed video game marketing forever

The Guardian

At the Xbox Games Showcase this June, Microsoft debuted a trailer for the eighth game in the violent, grandiose and unexpectedly maudlin Gears of War series: a prequel. The sight of series heroes Marcus Fenix and Dom Santiago as younger men is "an emotional homecoming like no other", as Microsoft's Xbox blog put it. But the real tug at the heartstrings comes with the first notes of a slow, instrumental rendition of Tears for Fears' Mad World. "As a 41-year-old man, that piano got me tearing up," wrote one YouTube commenter. It's a throwback to the original, iconic Gears of War trailer from 2006, in which a lonesome Fenix picks through his ruined world to Gary Jules' plaintive cover of the same song.


Control Freak Is a Surprisingly Personal Video Game Memoir

WIRED

Cliff Bleszinski was lead designer on the popular video game Gears of War, and also worked on other classic titles such as Unreal and Fortnite. His new memoir Control Freak describes his rise from Nintendo fanboy to rock star game designer. "It's 300 pages of my life story, starting when I was a pimply faced teenager who didn't really have any friends or even a girlfriend," Bleszinski says in Episode 531 of the Geek's Guide to the Galaxy podcast. "I didn't really like the world in which I lived, so I decided to pursue a career in the video game industry, in which I could not only manipulate the worlds that I played--in the games that I played--but also create those worlds myself." Control Freak is a surprisingly candid look into the life of a game designer, detailing Bleszinski's many mistakes and insecurities.


'It was the right choice': how the Gears 5 team built a credible female hero

The Guardian

Zรถe Curnoe, a senior producer at video game developer The Coalition, lets out a long sigh. We've just reminded her about a tweet from Cliff Bleszinski, the former lead designer on the Gears of War franchise, which she has worked on for several years. Gears 5, the latest title in the Gears of War series, has a female protagonist for the first time. "Not gonna lie," wrote Bleszinski. "Seeing a woman on the cover of a Gears game makes me happy. I was told for decades'games with female leads don't sell.'"


How Cliff Bleszinski's recurring nightmare inspired 'Lawbreakers'

Mashable

It's been nearly a decade since Gears of War launched. A lot has changed in 10 years: The Xbox 360 has given way to the Xbox One, Gears went on to be a blockbuster franchise for Microsoft, and developer Epic Games lost its Design Director, Cliff Bleszinski, who then went by the nickname "CliffyB." SEE ALSO: How'Assassin's Creed Syndicate' compares to the real dangers of London in 1868 Bleszinski, a man who seemed permanently tied to Epic and Gears of War, left the company in 2012, settling in for a retirement that turned out to be short-lived. Now his new company, Boss Key, is on the verge of launching its first game: a gravity-defying PC shooter called Lawbreakers. "It's one of the most gratifying things imaginable," Bleszinski told Mashable of the response to Lawbreakers at the recent PAX East show.