Even though one of the main goals of digital marketing is to serve customers the right message at the right time, we all know what it's like to be chased around the internet by an ad that's completely irrelevant or just plain annoying. And that's because deciding when and where to deliver that message, not to mention the labor that goes into creating the message in the first place, has long involved human guesswork. Granted, those guesses often come after rigorous testing, but those best tests are limited to the often slow-moving process human analysis. Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative. A recent study by Adlucent found that 46% of consumers say that their ideal online experience would involve free access to websites that served only relevant ads, with 58% reporting that personalized content improves their perception of a brand.

Bidalgo is applying artificial intelligence to the art of creating effective ads for mobile apps and games. The company is launching Creative AI, a technology that makes it easier for advertisers to design ads that perform well in a world inundated with advertisements. Tel Aviv-based Bidalgo spent the past year creating the technology, which will be integrated into its self-serve ad automation platform. Customers can upload their data into Bidalgo's platform, and the AI goes to work analyzing it. Bidalgo has trained its AI with image and video-recognition technology to identify every component of the creative material in an ad, down to each individual pixel.