We hypothesize that optimal system responses emerge from adaptive strategies grounded in causal and counterfactual knowledge. Counterfactual inference allows us to create hypothetical scenarios to examine the effects of alternative system responses. We enhance this process through causal discovery, which identifies the strategies informed by the underlying causal structure that govern system behaviors. Moreover, we consider the psychological constructs and unobservable noises that might be influencing user-system interactions as latent factors. We show that these factors can be effectively estimated. We employ causal discovery to identify strategy-level causal relationships among user and system utterances, guiding the generation of personalized counterfactual dialogues. We model the user utterance strategies as causal factors, enabling system strategies to be treated as counterfactual actions. Furthermore, we optimize policies for selecting system responses based on counterfactual data. Our results using a real-world dataset on social good demonstrate significant improvements in persuasive system outcomes, with increased cumulative rewards validating the efficacy of causal discovery in guiding personalized counterfactual inference and optimizing dialogue policies for a persuasive dialogue system.

Tailoring persuasive conversations to users leads to more effective persuasion. However, existing dialogue systems often struggle to adapt to dynamically evolving user states. This paper presents a novel method that leverages causal discovery and counterfactual reasoning for optimizing system persuasion capability and outcomes. We employ the Greedy Relaxation of the Sparsest Permutation (GRaSP) algorithm to identify causal relationships between user and system utterance strategies, treating user strategies as states and system strategies as actions. GRaSP identifies user strategies as causal factors influencing system responses, which inform Bidirectional Conditional Generative Adversarial Networks (BiCoGAN) in generating counterfactual utterances for the system. Subsequently, we use the Dueling Double Deep Q-Network (D3QN) model to utilize counterfactual data to determine the best policy for selecting system utterances. Our experiments with the PersuasionForGood dataset show measurable improvements in persuasion outcomes using our approach over baseline methods. The observed increase in cumulative rewards and Q-values highlights the effectiveness of causal discovery in enhancing counterfactual reasoning and optimizing reinforcement learning policies for online dialogue systems.

Customizing persuasive conversations related to the outcome of interest for specific users achieves better persuasion results. However, existing persuasive conversation systems rely on persuasive strategies and encounter challenges in dynamically adjusting dialogues to suit the evolving states of individual users during interactions. This limitation restricts the system's ability to deliver flexible or dynamic conversations and achieve suboptimal persuasion outcomes. In this paper, we present a novel approach that tracks a user's latent personality dimensions (LPDs) during ongoing persuasion conversation and generates tailored counterfactual utterances based on these LPDs to optimize the overall persuasion outcome. In particular, our proposed method leverages a Bi-directional Generative Adversarial Network (BiCoGAN) in tandem with a Dialogue-based Personality Prediction Regression (DPPR) model to generate counterfactual data. This enables the system to formulate alternative persuasive utterances that are more suited to the user. Subsequently, we utilize the D3QN model to learn policies for optimized selection of system utterances on counterfactual data. Experimental results we obtained from using the PersuasionForGood dataset demonstrate the superiority of our approach over the existing method, BiCoGAN. The cumulative rewards and Q-values produced by our method surpass ground truth benchmarks, showcasing the efficacy of employing counterfactual reasoning and LPDs to optimize reinforcement learning policy in online interactions.

Conditional Generative Adversarial Networks (cGANs) are generative models that can produce data samples ($x$) conditioned on both latent variables ($z$) and known auxiliary information ($c$). We propose the Bidirectional cGAN (BiCoGAN), which effectively disentangles $z$ and $c$ in the generation process and provides an encoder that learns inverse mappings from $x$ to both $z$ and $c$, trained jointly with the generator and the discriminator. We present crucial techniques for training BiCoGANs, which involve an extrinsic factor loss along with an associated dynamically-tuned importance weight. As compared to other encoder-based cGANs, BiCoGANs encode $c$ more accurately, and utilize $z$ and $c$ more effectively and in a more disentangled way to generate samples.