"How many tennis balls can fit in a passenger plane?" Neeraj, a young economics graduate from the premier Indian Institute of Technology (IIT), was given 15 minutes to solve this question during his interview rounds at Nation With Namo (NwN), one of the in-house political consultancies of India's governing Bharatiya Janata Party (BJP). He got the calculation right and joined a small team of graduates from India's top universities who were dispatched to the eastern state of Tripura to conduct surveys, collect and analyse voter data for elections that were due in February last year. Their job was to identify who was not voting for the BJP, separate them into demographic cohorts – age, gender, caste, tribe, religion – find a common concern, issue or fear and strategise how to exploit that in the BJP's favour. And they were to do all this while staying under the radar.

AI software development company, Boom Interactive, announced it has partnered with the Basha family, former owners of Bashas' Supermarkets, to bring its 3D design technology to the grocery and retail industries. "Boom Interactive's technology is changing the way commercial developers construct and design their spaces and how brands display their goods" After selling Bashas' to Raley's in 2021, brothers Preston, Dalton and Brandon Basha created a family office along with their other two siblings, Tortuga Trading Co., to invest in companies like Boom Interactive, to breathe new life into the grocery industry. Tortuga has committed to building out the retail version of Boom Interactive's flagship product, Bubbles, called R3D, and will be offering the software to their portfolio of retail partners. "Boom Interactive's technology is changing the way commercial developers construct and design their spaces and how brands display their goods," said Brandon Basha. "We are honored to get our hands dirty to help this revolutionary platform blossom."

Google has announced several ad tools built on Artificial Intelligence, aimed at helping marketers automate and develop effective advertising campaigns. The idea is to let AI finetune advertisements. The Google Ads tools unveiled at a Google Marketing Live event range from responsive search ads that use machine learning to mix, match and optimise content, to optimising ad performance on YouTube for what it terms'brand lift'. The automation will be integrated into every form of campaign management, from bidding to dynamic headlines, as well as creative and targeting. Explaining how the growing complexity of platforms surpasses the ability of marketers to design effective advertising campaigns, Google Vice-President of Product Management Jerry Dischler wrote in a blog post that marketers will have the ability to choose from up to 15 headlines and four description lines, and Google will do the rest by choosing the best combination.