Washington, DC – After Elon Musk made an apparent Nazi salute at an inauguration rally for United States President Donald Trump, the Anti-Defamation League (ADL) rushed to defend the SpaceX founder. The self-described anti-Semitism watchdog and "leading anti-hate organization in the world" dismissed Musk's raised arm as "an awkward gesture in a moment of enthusiasm" in a social media post on Monday. Months earlier, however, Jonathan Greenblatt, the head of the staunchly pro-Israel ADL, compared the Palestinian keffiyeh to the Nazi swastika. Activists say the contrast between the ADL's hurried defence of Musk and its efforts to demonise Palestinians and their supporters shows that the group is more focused on silencing voices critical of Israel than it is on fighting anti-Semitism. "The ADL is being crystal clear about where it stands," said Beth Miller, political director at Jewish Voice for Peace (JVP).

'Data is not about insights, it's about generating money,' says Rubikloud's chief product officer Ever since the financial crash of 2008, businesses around the world have struggled to grow at the same levels they once enjoyed – but big data and machine learning could help turn things around, and help companies reconnect with customers. "The reality now is this plateaued, zero-growth type of world, where you're in the 0.5-1 per cent [range]," Ayoub said, speaking at WIRED Retail 2016. There's a lot of companies that do more small scale retail that are seeing enormous amounts of growth but in general, this is the kind of climate we're living in." Ayoub isn't concerned so much with why this is happening, but rather how retailers are reacting to the change. One way businesses have tried to keep their costs down is by consolidating, then leveraging greater purchasing power to buy stock at lower prices. "Big fish buy big fish, then bigger fish buy them," said Ayoub. "That allows them to pressure vendors to push down prices.